According to a report released this week by Anheuser-Busch, the parent company of Bud Light, sales were down 13.5% in the United States for the third quarter. This is the continuation of a downward trend in sales that began earlier this year when Bud Light teamed up with transgender celebrity Dylan Mulvaney.
Antwerp-Busch said that the drop in sales was “mainly due to the volume decrease of Bud Light and was affected by shipment phasing prior to our October hike in prices last year.”
Anheuser-Busch reported that sales volume dropped 17.1% in North America during the third quarter, along with income decreasing. Even though Anheuser-Busch’s sales and income went down in the U.S., their worldwide revenue went up by 5% to $15.6 billion.
“As a double-digit increase in South Africa, Colombia, as well as the Dominican Republic, it was somewhat offset by Bud Light’s sales drop in the United States,” Anheuser-Busch said that “its mainstream portfolio had a mid-single-digit revenue rise. Our estimates show that in most of our key markets, our mainstream brands either gained or kept share of segment.”
According to Fortune, United States Neilson data provided by Bump Williams Consulting reveals that sales are down about 19% year on year as well as 29% in the four-week period ending October 21 when compared to the same period last year.
After Bud Light teamed up with Mulvaney, a guy who says he is a woman, sales dropped sharply because conservatives told people not to buy the drink. According to Mulvaney, Bud Light left him after the criticism over the “March Madness” relationship.
“If you want to take advantage of our weaknesses and past traumas, at least support us when things get hard,” Mulvaney said to Seth Matlins, the managing director for the Forbes chief marketing officer Network, during the Forbes CMO Conference in Miami in 2023.
There was a lot of trouble with Bud Light, and sales dropped 11% in the very first week. By the start of June, the stock had dropped 20%. During the summer, sales continued to go down because of the boycott.
Brendan Whitworth, CEO of Anheuser-Busch, told customers in the middle of April, “We were never intending to be involved in a discussion that divides people,” and “We have always been in the business of drawing folks together over a beer.”