Great Branding for Jeep: ‘Captain Unity’ was Arrested for Drunk Driving

Let’s see if we have this straight. Bruce Springsteen was busted for drunk driving back in November. And in the three months between his arrest and the Super Bowl last weekend, Jeep decided to not replace Springsteen with someone else in that commercial?

What, were there no other terrible baby boomer rockers who can barely play guitar that Jeep
could drag up in time?

Not that the Jeep Super Bowl commercial is going to be selling any Jeeps anyway. (Heh!) Jeep used Springsteen to blather about “unity” in America, hoping that we’d all forget what a raging liberal drama queen wilting violet that he is. Bruce Springsteen? Really?

The same Bruce Springsteen who whined after the 2016 election that skies over America would be black – BLACK – with the smoke of all of the mosques that toothless redneck hillbilly Trump supporters had burned to the ground, because we were all secret Hitler fans? That Bruce Springsteen?

Sounds like the only thing that Captain Unity can unify is a few too many fruity drinks before he gets behind the wheel. As for us, we’d rather unify with someone who doesn’t place our children’s lives in danger by driving around drunk.


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