President Trump just announced the most sweeping fertility initiative in American history — slashing IVF drug prices, creating a new employer benefit category for fertility coverage, and launching an entire federal resource hub for mothers — the day after Mother's Day, because the man understands branding. Previous administrations wouldn't go near this issue with a ten-foot pole. Trump grabbed it with both hands.
Remember when the left told you Trump was going to ban IVF? That he was a "threat to women's reproductive rights"? Yeah, about that.
Dr. Mehmet Oz, the Administrator for the Centers for Medicare and Medicaid Services, didn't mince words about why this hadn't happened before. "It takes guts to take on an important lobby," Oz said. "The main reason they didn't get it done is they were intimidated. They were scared. But I've had many conversations with the president, and he says he doesn't care — he wants to do the right thing."
Scared. That's the word a sitting CMS administrator used to describe every prior administration's approach to fertility care. Not "cautious." Not "deliberating." Scared.
And the numbers tell you why this matters. The U.S. fertility rate has cratered to 1.6 births per woman — well below the 2.1 replacement level. The 2025 general fertility rate hit a record low of 53.1 births per 1,000 women aged 15 to 44. One in three women in America are what Oz called "underbabied" — meaning, as he put it, "you either don't have children or you have less children than you'd want to have." That's not a lifestyle trend. That's a national crisis.
So what did Trump actually do? Let's talk dollars, because the savings are staggering. Through TrumpRx.gov, the administration negotiated directly with EMD Serono, a subsidiary of Merck, to slash prices on the three core IVF medications. Gonal-F, the ovarian stimulation drug, drops to $168 with discounts — up to 83% off list price. Cetrotide, which prevents premature ovulation, goes from $316 to $22.50. Ovidrel, the trigger shot, falls from $251 to $84. All redeemable at CVS Specialty, Freedom Fertility, and other pharmacies. That adds up to more than $2,000 in savings per IVF cycle on medications alone.
But the initiative doesn't stop at drug prices. The administration created a new "limited excepted benefits" category that lets employers offer standalone fertility and IVF coverage without getting tangled in ACA red tape. It's optional — nobody's mandating anything — but it removes the regulatory barriers that kept most employers from even considering it. Senator Katie Britt, Republican of Alabama, has been pushing for exactly this kind of framework since the Alabama Supreme Court's February 2024 ruling on frozen embryos sent shockwaves through the fertility industry and temporarily shut down IVF clinics across the state.
HHS Secretary Robert Kennedy Jr. also launched Moms.gov, a federal resource hub designed to support mothers and strengthen families. And then there's the Trump Accounts program — $1,000 seeded into savings accounts for newborns. Because apparently this administration believes in actually incentivizing families, not just talking about it.
The left is going to tie itself in knots over this one. They spent two years screaming that Trump would destroy reproductive rights, and the guy just made fertility treatment more affordable than any Democrat ever bothered to. Obama had eight years. Biden had four. Neither one touched IVF pricing. Neither one created an employer benefit pathway. Neither one launched a single federal resource for mothers.
Trump did it the day after Mother's Day, according to Just the News, because he wasn't scared.
That's the difference between presidents who give speeches about families and one who actually does something about it. The fertility rate is in freefall, American families are struggling to afford the children they want, and every previous administration looked the other way. Trump looked at the problem and said, "Fix it."
Good luck spinning this one, Democrats. The guy you called anti-woman just outperformed every "pro-woman" president in history on the one issue that actually matters to women trying to start families.