Bible sales are surging, and you can almost hear the collective groan from the left. While the progressive elite tries to convince America that “faith is outdated” and that “secularism is the future,” millions of Americans are doing the exact opposite by flocking to the Bible. According to data from Circana BookScan reported by The Wall Street Journal, Bible sales were up a staggering 22% through October compared to the same period last year, leaving the publishing industry with something to celebrate. Total U.S. print book sales? Up a measly 1%. The Bible continues to dominate while everything else fights for scraps.
Publishers are crediting the spike to a mix of factors: clever new marketing strategies, sleek designs, and—brace yourself—young, first-time buyers who are turning to Scripture for answers. Amy Simpson of Tyndale House Publishers nailed it when she told The Wall Street Journal, “You have a generation that wants to find things that feel more solid.” And can anyone blame them? The world feels like it’s spinning off its axis, with everything from political chaos to artificial intelligence fueling existential dread. Even Love Island USA influencer Cely Vazquez admitted that buying her first Bible symbolized starting “a walk with God,” saying, “I felt something was missing.”
But here’s the kicker. This surge in Bible sales comes at a time when polling claims religiosity is on the decline. According to Gallup, the share of Americans identifying as Christian hit a low of 68% last year—down from 87% just 50 years ago. Pew Research went so far as to predict that Christianity could become a minority religion by 2045. Nice try, but reality paints a different picture. As the world gets crazier, Americans are turning to Scripture, proving that the Bible is far from irrelevant. It’s the anchor people need when everything else feels adrift.
And let’s not forget President-elect Donald Trump, who knows the power of this good book. Earlier this year, Trump partnered with country legend Lee Greenwood to sell “God Bless the USA” Bibles for $59.99, calling the Bible his “favorite book” in a video on Truth Social. “Every American should have a copy in their home,” Trump declared, and judging by these sales numbers, plenty of Americans agree. Even though Trump’s special edition wasn’t included in Circana’s figures, it’s safe to say he understands what’s driving this movement. Faith isn’t just enduring—it’s thriving.
Meanwhile, publishers are reporting that the anxiety brought on by artificial intelligence, politics, and worries for future generations is pushing people toward Scripture. Jeff Crosby, president of the Evangelical Christian Publishers Association, summed it up: “People are experiencing anxiety themselves, or they’re worried for their children and grandchildren. All of that feeds a desire for assurance that we’re going to be OK.”
So while the left frets over its failed secular experiments and tries to push its woke agenda, Americans are doing what they’ve always done—turning to faith. The Bible is the best-selling book of all time for a reason, with around 80 million new copies printed annually. It’s not just a book; it’s a lifeline. And no matter how many headlines scream about the decline of religion, the truth is clear: the Bible isn’t going anywhere. In fact, it’s more relevant than ever.
